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Thursday, August 25, 2005

An Inspiration in a Fog....

Someone dear to me passed on the following story this morning, which I thought neat enough to share. To read the whole article, go here.

"In 1969, The Coca-Cola Company and its advertising agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign, replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created. "

Who remembers this song? I don't, but please consider my extreme youth and forgive me.

3 comments:

  1. At least once every couple of years it seems like Coke does some kind of retrospective ad where they include people singing the old song -- often mixed with footage from the old commercials. I don't know why I feel like that often happens around the holidays, but I do. So I'm not old enough to remember the original commerical, but I know that I've seen it. (I'm plenty older than you, though.)

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