Thursday, August 25, 2005

An Inspiration in a Fog....

Someone dear to me passed on the following story this morning, which I thought neat enough to share. To read the whole article, go here.

"In 1969, The Coca-Cola Company and its advertising agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign, replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created. "

Who remembers this song? I don't, but please consider my extreme youth and forgive me.


  1. At least once every couple of years it seems like Coke does some kind of retrospective ad where they include people singing the old song -- often mixed with footage from the old commercials. I don't know why I feel like that often happens around the holidays, but I do. So I'm not old enough to remember the original commerical, but I know that I've seen it. (I'm plenty older than you, though.)